Saturday, October 6, 2012

Is it just me with 30 second advertisements?

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I've noticed a trend online when I click on a news story or article, especially when it includes a video clip. I get an advertisement--nothing new. I can understand that. It means revenue for the news source or website. But the the advertisements are getting longer. Doubling in length.

Ten or fifteen seconds? Not a problem. But when the advertisement is 30 seconds, I don't bother. I just click to somewhere else.

Maybe that shows impatience on my part. Nevertheless, there are other sites, other places to visit. I could just open another window while it runs, but I guess it's my little protest. Intrude too much with the visitor to your article or website, lose those eyes--or at least mine.
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4 comments:

  1. AngieOctober 8, 2012 at 4:33 PM

    Yeah, that's pretty annoying. No sense wasting time!

    ReplyDelete
    Replies
    1. Terry W. Ervin IIOctober 8, 2012 at 10:11 PM

      Agreed. If they were targeted in some way, maybe they'd be of some interest.

      Delete
  2. d s saultOctober 9, 2012 at 9:37 PM

    Ditto. I suspect the law of diminishing returns will eventually drive ad times back down. They become counterproductive if they annoy the viewer and advertisers will either 1) reduce the run-lengths until they find the optimum effective span, or 2) advertisers will reduce the rates they pay due to lost effectiveness.

    ReplyDelete
    Replies
    1. Terry W. Ervin IIOctober 10, 2012 at 11:16 AM

      I think you're right about this. Longer does not = more effective.

      Delete

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