Tracking sales isn't something I obsess over, but I do follow a few trends. One of them is the Amazon.com Bestsellers Rank (for print).
Certainly Flank Hawk isn't going to be a NY Times Bestseller, and the odds of it cracking Amazon.com's (or even Barnes & Noble's) Top 100 Sellers are very, very, very long. But, for a title released by a small publisher (in this case Gryphonwood Press), sales must be decent and steady to keep from rising above the 1 million mark. The exact formula and impact of individual and multiples sales isn't something I've tried to solve. In my estimation, however, a sale can drop (improve) the ranking to around 100,000, with multiple sales being increasingly required to drop the number further--there is a definite steepening curve. It would take about 10 to 12 days to rise above one million, depending on the briskness of sales at Amazon.com. I also think with increasing numbers of books available, the increasing use of online purchases and the march toward the Christmas season, the rate of slide upward in ranking has increased since Flank Hawk's release in late October of 2009.
For those interested, the lowest (best sales rank) Flank Hawk ever achieved was 27,171. The highest was 936,329. I check once a day, and not always at the same time, so the highs and lows may have been slightly higher or slightly lower. And from what I can tell, the rank increases about 100,000 per day when an apparent sale isn't registered.
I know those stats aren't great, but I think they're respectable. Each sale equals another reader who gave Flank Hawk a chance. What prompted me to post on this today (I have another post in the bullpen, but it will obviously be delayed) is that when I checked this morning, Flank Hawk was down to 64,817. It hasn't ranked that well since November 25, 2009, one month after its release.
So, to those readers out there today and since Flank Hawk's release , whoever you are, a BIG THANKS from me and I hope you enjoy(ed) Krish's tale!